Emma Boardwell develops the emotional literacy and relational intelligence that underpin trusted advice relationships. A UKCP-qualified psychotherapist, DipFA-qualified financial coach, and founder of Emotional Finance, she works with advice firms through training, consultancy and mentoring to strengthen client trust, engagement, action and referrals. Emma is Money Marketing’s resident agony aunt, sits on the Financial Vulnerability Taskforce Board, and was named the Verve Rising Star in 2025.